Stakeholder advocacy is an important measure for schools, providing insight into loyalty, satisfaction, and emotional connection. Strong advocacy is closely linked to being a school of first choice, improving retention, strengthening reputation, and encouraging positive word of mouth.

Self Determination Theory (SDT) is recognised as an important measure of student and staff wellbeing and allows school leaders to target initiatives that enhance staff and students’ basic psychological needs and satisfaction with flow-on effects to school motivation and psychological wellbeing.

The model has been developed and validated in close collaboration with school practitioners and lead researchers, providing school leaders and wellbeing executive staff with research-informed feedback across a wide range of student wellbeing areas.

The MMG Education Analytics team have refined and aligned a statistical research methodology known as Derived Importance, to help schools better understand which customer experience improvements matter more, and ultimately where to focus efforts and resources.